About
My Background
I hold a BA in Digital Media Studies and spent years working inside major agencies, where I learned how big brands approach analytics, conversion, and growth. Now I bring that same rigor directly to small businesses and e-commerce shops, without the agency price tag or the bloated process.
When you engage me, you work with me directly. Not a junior, not a project manager. The same person who reviews your site is the person who writes your report and ships the fixes.
How I work
A few principles I hold to.
- Evidence over opinion.
If a change didn't move a metric, it didn't happen. I ship measurable outcomes, not preferences.
- Small team, tight scope.
One consultant, focused projects, transparent quotes. No account managers between us.
- Plain language.
No jargon. If a visitor can't understand your homepage on first read, there is work to do.
- Speed is a feature.
Every hundred milliseconds shaved off page load is revenue you weren't leaving on the table.
Next step